The “Red Solo Cup” synonymous with “barbeques, tailgates, fairs and festivals” are now being associated with bicycling rights awareness and Boston bike crash reduction.
The #redcupproject is an international movement, coordinated in memoriam of Washington D.C. cyclist Dave Salovesh, an advocate recently killed in a bicycle crash when the driver of a stolen van barreling down the road at twice the posted speed struck him and a pedestrian. The #redcupproject in Boston took off with the help of cycling advocates like Peter Cheung, organizer of the Boston Bike Party and leader of Boston’s ghost bicycle project, which honors cyclists who died in Boston bicycle accidents.
As explained in The Boston Globe, the red cups are filled partially with water and lined in a row within existing or makeshift bicycle lanes, alongside traffic where most cyclists ride. At every location – from here to San Francisco and in countries as Spain, Denmark, Australia and Mexico – the cups were smashed within minutes.